Deep Innovation Design Model

The most advanced way to Innovation

What is Deep Innovation Design?

Deep Innovation Design is a new and unique innovation management model that was developed in 2020 and is highly influenced by neuroscience. The purpose of this new method was to leverage the newfound understanding of how the brain composes and manages ideas and longs for successful execution. Deep Innovation Design departs from the classic brainstorming, experimenting, and pivoting model where participants essentially HOPE for a good idea. The Neuro Ideation process takes on average 3 weeks and empowers teams to create an innovative and disruptive concept. This method makes targeted and strategic innovation on demand a repeatable process. It also brings predictability, manageability, and speed to innovation engagements. Predictability and manageability allow for a rather precise budget allocation, timeline, resource allocation, and goals definition. Now innovation specific KPIs are possible and the magic of innovation vanishes away.

Knowing that innovation is only as valuable as the execution brings the innovation to market, the Deep Innovation Design model makes the key aspects of market success part of the process. Moreover, the BlueCallom equation describes in a mathematical way the duality between brilliant ideation and relentless execution.

With the demystification of innovation, removing its randomness, and bringing methods, management techniques, to innovation, Deep Innovation Design became the first end-to-end innovation process.

Innovate like world’s top innovators

Deep Innovation Design Innovation Journey Map

Linear vs. Lateral Processes

Our innovative mind works laterally, our repetitive mind works linearly. Due to its simplicity, we explain, learn and effectively do all our repetitive jobs in a linear, step-by-step model. Learn and repeat. All project management systems leverage that model and guide us step-by-step through a process, manages resources and timelines to successful completion. Everything creative however can’t be done in that way. Innovation is only one of it, Emergency situation management, creating a new marketing campaign, composing a new song, and so forth, can’t be created linearly – no matter how hard we try to squeeze it in. We decide not even try to squeeze innovation into linear structures but follow the natural flow of our brain in a lateral manner. After successfully building the neuro ideation model with laterally organized canvases, we applied the model across all creative processes. We don’t religiously push the lateral mode but using only where it makes sense and use linear where it is better. Ideation is lateral, the entire innovation journey map is, or looks like linear, but is formed in a way that lateral jumps are easy to do. Yet that map is at best a hybrid but mainly linear. The effects are best seen when trying it rather than reading about it. We may be able to explain it verbally, the day we can explain how a piano sounds. :)

The Innovation Journey Map

The Innovation Journey Map is a visual representation of all 10 episodes of the Deep innovation Design methodology. Each episode of the innovation journey is supported by an individual method with milestones, start, and endpoints, objectives, and innovation-specific KPIs. Conventional innovation management systems focus mainly on ideation and prototyping, not taking market entry into consideration, having no KPIs, and are based on experimentation. Deep Innovation Design on the other hand starts even before any ideas get created, with an Innovation Opportunity Discovery method, and ends only once the innovation has been successfully distributed into global markets and follows on with the innovation continuum. The Innovation Journey Map is the GPS for the Deep Innovation Design method. Its shape is not random but indicates lateral thinking where thoughts and information go back and forth throughout the entire innovation journey. Innovation is not a project with a start and an end date – it is a journey with no finish.

Deep Innovation Design Model

IO) Innovation Opportunity Discovery
	From neuroscience we learned that every idea ever created, was a composition of past experiences. There is no, more relevant experience owner in the market than our customers. The value of Open Innovation Theory is now scientifically proven. The new Innovation Opportunity Discovery method is using that knowledge and helps identify the biggest innovation opportunities and provides the inputs to turn the inputs into groundbreaking. A methodical approach to analyze opportunities and areas where disruption could be possible and innovation is necessary.


ND) Needs & Dreams Analysis
	With the vast experience repository of customers, we start finding out what the needs and most importantly the dreams of our customers are. A uniquely formed interview process will allow for deeper involvement with the market, unfolding the needed information to compose innovative ideas in the following Neuro Ideation episode. History has proven that ideation in a lab, isolated from its designated market has either a chance like laying in the lottery or no chance at all.
NI) Neuro Ideation™
	The Deep Innovation Method was developed with today’s neuroscience-based understanding of how our brain creates and processes ideas. The method explains how we stimulate our brain without drugs or other external forces to release deeper, complex wired idea associations. Deep Innovation leads to ideas that may not always be immediate to recognize. To overcome this hurdle, we’ve developed an approach based on previous experiences with innovation that leads to “groundbreaking” innovative concepts.
IS) Ideation Summit
	The ideation summit is the highest point of the ideation process where you have reached the furthest state of innovative thinking. It’s the apex of the mountain you climbed seeing the world like at no place in the journey. From here you compile your disruptive innovation concept and form the strategy to get there. You craft the path from where you are today to a point in time where you have no idea how the ultimate solution can be created. Yet you know you will find ways to solve the unsolved parts in the future.
IV) Idea Validation
	The method uncovers early on whether an innovative idea is meeting the needs of the intended audience. Idea validation is a strategic measure before serious investments are made. The method contains a series of actions, including market readiness, feedback scoring, stakeholder buy-in, resource availability, and sustainability checks for an informed decision-making process.
IF) Innovation Financing
	Financing innovation proves to be the biggest hurdle in turning innovative concepts into reality. Neither classical corporate investment plan structures nor startup business plan models work. The Innovation Financing Method was built as a hybrid of both models suitable for enterprises. Like Innovation Marketing, Innovation Finance may become a new discipline within conventional corporate finance.
SB) Solution Building
	The “Solution Building” is an innovative way to get a first Minimum Viable Product (MVP). An innovative product or service design is only half the battle. Products need to be integrated into the customer’s lives, behaviors, KPIs, peer data, and more. Another part of an innovative solution is business model integration. The product will need to represent the business model and not the other way around. In our own experience, businesses won because of the interconnections between product, user experience, business model, and innovation-specific use-case KPIs.
IM) Innovation to Market
	The “Innovation to Market” Method helps craft a unique go-to-market strategy with limited budgets, yet fast development of the designated market. Innovation-to-market is a methodology kit using ‘Solution Embedded Marketing’ features, integrated ‘Network Effects’, ‘Scaling Audience Development’, and other methods. The “Innovation to Market” method provides detailed guidance and growth hacking techniques for different go-to-market approaches. The initial success of an innovation is measured by its fast acceptance rate by early adopters.
EG) Exponential Growth
	Once an innovative solution is well received in its designated market, the team must focus on exponential growth to prevent other market entrants and also reputation loss. This needs profoundly different mechanisms than conventional sales and marketing depart can deliver – no matter how successful they are. Starting with a new solution from scratch, a 1% growth per day is reasonable. But managing and financing such growth comes very quickly a never experienced challenge in an enterprise. The growth method addresses those unique situations and provides several tactics to achieve exponential growth.
GS) Global Scaling
	When scaling innovative solutions globally the mechanism is not comparable with established solutions and bringing improvements, no matter how significant to market. Like in the local markets also the global markets need early adopters to start a movement, references from the initial market as the remote, local markets need to go through a similar education. Logistics may be different and also the production needs to be differently scaled as the remote markets may behave differently. The same goes for sales, support, localization, and all other aspects of a going global strategy.
IC) Innovation Continuum
	Up until today, even the greatest inventors could not find ways to repeatedly innovate. The following generations mainly grew their companies in size, but not in innovativeness. However, in today’s world, when more innovative companies are entering almost all industry segments, conventional, static organizations are in jeopardy. The Innovation Continuum Model builds on the other innovation-specific BlueCallom methods to provide an approach to continuous innovation.